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Social Media Impacts Airlines & Dogfood?
In part two of the Iowa AMA/Des Moines Partnership collaboration called “Untangling the Web”, Dana VanDen Huevel offered insights on social media and social networking as they relate to business marketing plans.
VanDen Huevel runs The MarketingSavant Group and his presentation began with the fact that people (not publishers and editors) are taking control of the marketing message. He stressed that marketers need to listen to new media (blogs, social networking sites, online conversations) and move beyond banner ads.
In the following video, Dana points out that word of mouth marketing is becoming even more important, citing an example of how Southwest has gained marketshare over rival airlines such as Northwest and United by listening to and understanding what customers want. Much of the growth has been fueled by online evangelists rather than traditional marketing. (As an added bonus, Dana will now earn a bright red X on his boarding pass for all future flights, along with the occasional white glove treatment.).
Mr. VanDen Huevel also showed an example of how online discussions can infiltrate search engine results, in this case having a negative effect for Iams on Google.
Thanks for making the trip to Des Moines, Dana. It’s not often someone comes to our city in January to warm up.
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Pingback by Video Of Google's James Bond | Des Moines Partnership | Iowa AMA on 10 January 2009:
[…] leave a comment below and we will see you next month! (Part 2 of the series continues on social media marketing, dogfood, and […]
Comment by Daphne Christensen on 10 January 2009:
Amazing things are happening with AMA Iowa while co-hosting a special marketing technology series with the Greater Des Moines Partnership. Join us for future meetings in our series, Untangling the Web, by visiting our website at www.amaiowa.com. I’m available for questions, too, at daphne@kochmd.com. Thanks!
Pingback by Search Engine Optimization Education Event | Des Moines, IA | Blue Traffic on 13 January 2009:
[…] Part one of the educational series featured James Bond from Google talking about the “Five Rules of Engagement for Marketers“. Part two was led by Dana VanDen Heuvel from The Marketing Savant Group, who shared information on Using Emerging Media in Marketing. […]